The Client
As Veterans in the Travel & Tour industry on both sides of the Atlantic, Auto Tours Global has planned memorable travel experiences for hundreds of thousands of vacationers for over 40 years.
Because their tours are offered exclusively via the internet they are able to provide quality programs at budget prices. With Auto Tours USA customers may select with confidence from all of the itineraries they feature whether they’re looking for a trip across the country or within a specific region.
The Challenge
- Update design of AutoToursUSA.com to attract more customers around the world.
- Solve coding and design problems including identifying the error, researching, analysis, solution generating, prototyping, user testing and outcome evaluation, to implement an effective marketing strategies.
- Develop an easy-to-use ecommerce platform for booking tours for their online customers.
- SEO & Analysis.
Technology & Tools
The Solution
- Redesign both websites with a high quality brand new web design theme & layout.
- Back end admin area where menus, links and general information can be updated as needed by authorized company administrators.
- Optimization of images to reduce loading time
- Creating a clean design, placing more emphasis on content.
- Creation of advanced booking and secure payment gateway.
- Provide greater device accessibility through Responsive Web Design.
- Provide organic SEO search results and boost overall conversion.